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Integrating Shopify and FeedBlitz

Last Updated: Jun 13, 2018 12:17PM EDT
You can integrate FeedBlitz with your Shopify store to capture email addresses, tag subscribers, and much more. What you can do depends on the integration path you choose.
Available options are:
  1. Use Shopify web hooks (no additional charge, relatively easy)
  2. Use Zapier (may cost a low monthly fee, depending on transaction volume)
Shopify Web Hooks
This is super easy to enable, and lets you track email addresses, tag subscribers with purchase data, and start funnels.
  1. You need a FeedBlitz API key for this, so before you start, go to and create a new API key if you don’t already have one. Copy the API key into the clipboard
  2. You will need a FeedBlitz list or funnel that you want to capture the lead data into. Assuming you’ve already done that, go to that list or funnel’s dashboard and get the numeric list ID. It’s the 3-8 digit number in you address bar.
In Shopify:
  1. Log in to your admin console
  2. Click settings, bottom left side bar
  3. Click notifications
  4. Scroll down to “WebHooks”
  5. Click “Create Webhook”
  6. In the popup that appears:
    1. Pick the “Event” you want – We recommend BOTH “Customer creation” AND "Customer Update" (this captures people who fill in the email form that comes with Shopify), and / or “Order Payment” – so you can start a thank you funnel, or offer a coupon, or sell up. So you can repeat this step for each event
    2. Leave the “Format” as “JSON”
    3. Enter this URL:
    4.<ID>&key=<Key>&list_id=<id> replacing <ID> with the value you got in step (B) above, and <ID> with the API key value you got in step (A) above. So if your list ID is “1234” and your API key is “SuperSecret123” then your URL looks like this:
    5. Click “Save Webhook”
    6. Repeat for other events (e.g. order creation and customer update) you want to add.
Whenever the event you specify takes place, Shopify will call the webhook. If the customer associated with the event accepts marketing, they will be added to the list or funnel, and asked to opt in if necessary. If they do not accept marketing, they will be unsubscribed. FeedBlitz will also add tags based on the information received.

Using Zapier
Zapier is a third party service that enables disparate web platforms for share data. It has an entry level free option and more extensive paid options. The power of zapier is that you can do more with the information than you can with simple webhooks or email parsers, and you have much more control over what data is moved where, and when.
You will need a Zapier account (unfortunately you needs a paid one to access the Shopify app, but the entry level one is fine for setup and testing); a FeedBlitz account and a FeedBlitz API key; and an active list or funnel in your FeedBlitz account.
Shopify works by taking “Triggers” from source apps, and making target apps take “Actions” based on these triggers. So a trigger in this case can be a new customer, and the action can be adding them to a FeedBlitz list.
In Zapier:
  1. Click “Make a Zap”
  2. Choose the “Shopify” app.
  3. For orders and customers (which includes people signing up for email), we recommend you choose “New Order (Any Status)” – you need to click “less common options” at the initial “Select Shopify Trigger” to see it, or “New Customer” (see how these parallel the webhook options in the prior section).
  4. Connect to your store
  5. Then pick “FeedBlitz” as the “Action App” and the right step (typically, add to list).
  6. You get to pick the list, find the subscriber’s email address in the test transaction Zapier pulled for you, plus you can then add tags or change FeedBlitz custom fields based on the data. You don’t have to do this last part; but it’s part of the extra control that you get when you use Zapier.
  7. You can also choose further additional actions to take within FeedBlitz in a single Zap. For example, you might want to create a group in FeedBlitz called “Shopify Buyers” and have a “New Order” Zap add to this group in FeedBlitz. Then, knowing that these buyers have already bought from you at least once, you can set up a Newsflash using the group to target just those buyers first.
  8. Finish the process.
Zapier can be a bit daunting at first, but it’s a great way to move data around, both in to and out of FeedBlitz. There are Shopify to FeedBlitz Zap templates available here. If you have evolving, complex needs, Zapier may well be the best solution to integrating all your Internet services.

Shopify Content Integration

You can also include the latest updates from your Shopify store in FeedBlitz emails via its RSS feed. The easiest way to set this up is to edit your list's template via the Easy Template Editor to modify your list's template (this is true for both newsflash email marketing campaigns as well as FeedBlitz's RSS to email service). If your template uses the Advanced Template Editor, tech support can help you incorporate your Shopify updates.
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