A situation that has occurred with my Website's email subscription is that there are readers who like the content so much that they want to bring their relative, friend or colleague in to the party.
Previously, this required them to populate the subscription form with their friend's email address and the friend would then complete the double opt-in themselves when they open their email. This would typically be prefaces with conversation between the subscriber and the friend about signing up for this list.
Is there a way to improve the process such as a customised personalised opt-in email that the subscriber can cause to be sent out to their friend?
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