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average open rate

Roger Fillion Sep 06, 2013 06:26PM EDT

Do you have data for what the average open rate for emailed blogs/RSS feeds are by industry?

Up 15 rated Down
Ashley Jackson Sep 09, 2013 01:28PM EDT FeedBlitz, LLC Agent
Hello Roger,

There are several aspects to consider when measuring open rates. (i.e. subject lines, day of the week, content, how old the subscriber list is)
If you're doing somewhere between 20%-40% open rate, that is considered average. Anything higher than a 50% open rate would be considered exceptional.

Kind regards,
Ashley

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