Create your first Group, a static list of email addresses used to shape your mailings, in a matter of minutes to use with your next mailing.
To get started, select Subscribers > Groups from your Left-hand menu.You'll notice our dashboard is blank right now because we don't have a group created just yet. To start a new group, click New Group.
When you click New Group, the Group Editor will appear:
Give your new Group a name and brief description. Reminder, subscribers are not notified when they're added to a Group, so they will not see this information.
Once you name your new Group, you can then add email addresses to the Group. There are a few different ways to do this, so we'll walk through each one.
The first option listed is to upload a file of email addresses. This file can be a file you've created by exporting users from a mailing list, or a file an affiliate has sent you to use as a Suppression List.
Because you cannot mail Groups directly, they can include email addresses not currently on a mailing list in your account.
If you only have a handful of email addresses to start your Group, you can type or paste them manually, separated by commas.
Groups can also be comprised of email addresses which have unsubscribed from a mailing list in your account. This is great for record-keeping purposes or to remove people who have unsubscribed from one list from similar mailings to another list.
An example of this would be: You have two mailing lists, List A and List B. Each list mails slightly different, but still related, content. A subscriber opts-out from List A, but is still active on List B.
If List B mails content promoting or directly related to List A, you can use a Group comprised of people who have unsubscribed from List A to exclude them from that particular mailing. This ensures anyone who has opted-out of receiving that specific content does not receive additional mailings about it from another list.
This method closes loop-holes to ensure healthy, accurate email marketing practices and happy subscribers.
Using Feedblitz's Engagement Filters, you can quickly create groups based on subscriber's engagement and activity (or lack thereof) with your mailings.
Select the filter of which subscribers to include or exclude from the Group, then set a previous date to track back for mailings, and FeedBlitz will gather the data, create the group, and send you an email when this is complete.
When would this be a good idea? Say you're teasing out an upcoming product launch. Easily send this email to your most active and engaged subscribers by shaping the mailing with a Group, to gauge their reaction before announcing it to your full list.
After adding email addresses to your group, in whichever manner you choose, decide whether you would like this Group to be included or excluded in your future mailings. Excluding a Group is a way to use it as a Suppression List.
We dive into creating Groups to exclude from mailings in our Using Groups as Suppresion Lists article.
The last step is to hit Save Group to see your updated Groups dashboard.
To edit any Group, simply hover over the Group name and you will see the Edit option appear in the Action column to the right.
Selecting Edit will show the Group Editor pop-up where you can quickly adjust any settings of the Group, including adding new or removing email addresses.
And that's how to create a Group in FeedBlitz! As always, if you have any questions, please don't hesitate to let us know. You can find all of our great support resources and how to get in touch with us via email, chat or phone on our Support Page.