What are Custom Fields and Tags?

A custom field is a way of gathering any additional information on a subscriber other than an email address. The information gathered from a field is called a tag.

Another way to look at it is a custom field creates the conditions for a tag to be applied. When you're working with custom fields and tagging, you're building a strong foundation for advanced email marketing practices such as segmentation and personalization.

Where do I find Custom Fields and Tags in my FeedBlitz Account?

Your Custom Fields and Tags can be found in your Left-hand menu and selecting Subscribers > Tags & Fields.

When you take a look at your custom fields dashboard, you'll notice there are already pre-set fields created which track engagement analytics for your mailings, as well as any fields or tags you've created yourself.

To explore a little of this dashboard, you can download data associated with each field and tag by selecting a report format here:

Create new, unlimited fields and tags by selecting New Custom Field here:

Ways to Use Custom Fields and Tags in your Email Marketing

Tags and custom fields can be simple such as a name or a date, or they can be complex to note certain interests, habits or purchases. This brief list of tags and fields are examples of what you can create in your FeedBlitz account:

  • Name
  • Topic of Interest
  • Subscription Form
  • Zip Code or State
  • Profession
  • Product Purchased
  • Incentive Downloaded
  • Links Clicked
  • Funnels Completed
  • And more!

A subscriber can have unlimited tags and fields in FeedBlitz, so the possibilities of what you can do and the combinations you can create are endless.

Note: Ready to get started with tagging? Check out this post on 4 Tags to Help You Send Better Emails to build aa solid tagging foundation.  

And that takes you through a brief introduction on FeedBlitz Custom Fields and Tags. As always, if you have any questions, please don't hesitate to let us know. You can find all of our great support resources and how to get in touch with us via email, chat or phone on our Support Page.

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