Protect Your Brand with SPF and DKIM

Spam is a massive problem for everyone. FeedBlitz works very hard to ensure the email you send isn't routed to the junk folder. As a publisher, there are two extra steps you can take to authenticate the email sent by FeedBlitz. These include:

  1. Creating a Sender Policy Framework (SPF) Record
  2. Setting up a Domain Keys Identified (DKIM) Profile

Why set up an SPF Record and DKIM profile?

FeedBlitz sends your email on behalf of the email address, example@mydomain.com, assigned to your list. When your email is sent from FeedBlitz's mail servers there are security checks that take place between us and your subscriber's inbox. These security checks verify we have permission to send these emails before allowing the email to enter the subscriber's inbox. 

Setting up an SPF record and a DKIM profile help prevent your email from being misrouted to SPAM folders or filtered by your subscriber's Internet Service Providers (ISP) by providing critical information that says you have authorized these emails. 

Following the instructions below will also eliminate the need for your subscribers to add anything to their whitelist or safe sender list, as well as remove the example@mydomain.com via feedblitz@mail.feedblitz.com in Gmail.

Do I need to set up both an SPF Record and DKIM profile?

Ideally, yes. Sometimes it is not possible to do both and in those cases, we recommend at least setting up the DKIM profile. To remove 

What you'll need to get started:

Other than your FeedBlitz login, you'll need your account information for your registrar. This is the service where your domain name/URL is registered. Sometimes your registrar is your hosting provider, like GoDaddy, BlueHost, DreamHost, or RackSpace, other times a domain name was purchased through another service like Hover. 

We'll be setting up two DNS entries, one for the SPF record and another for a DKIM profile, within your registrar account. Each registrar will have instructions on how to create DNS entries. If you're unable to locate this instructions, simply contact their support for assistance.

If you did not set up your website, please contact your company's IT department or the person who set up the website for assistance with creating both of these DNS entries.

Create a Sender Policy Framework (SPF) record.

In your registrar account, begin by creating a DNS entry. 

For that entry, there's three important things to note:

  • If your registrar currently has no SPF records present, add:  TEXT DNS record:
    v=spf1 include:mail.feedblitz.com ~all
  • If you use Google Apps to manage your email, you will need to include Google in the record:
    v=spf1 include:_spf.google.com include:mail.feedblitz.com ~all
  • If a record is present but does not include FeedBlitz add:  include:mail.feedblitz.com before the ~all or -all

Once your record has been created, you can check in FeedBlitz to ensure it has been set up correctly.
While logged in, navigate to your Welcome drop-down menu and select SPF, DKIM Authentication. 

Enter your domain in the text box on the first tab and click Check Now.

Specific SPF instructions for popular registrars. Please note that if the instructions don't reference an SPF record specifically that the instructions for creating a TXT record apply.

Set up a Domain Keys Identified (DKIM) Profile.

A DKIM Profile adds information, a digital signature, to each email that proves FeedBlitz has permission to send the email on behalf of your domain. Like an SPF record, you will need to work with your registrar to complete the multi-step process. It is also critical to test your set-up before enabling it as an improper setting will cause your email to be routed to junk or spam.

From your Welcome drop-down menu, select SPF, DKIM Authentication: 

Navigate to the second tab labeled DKIM Authentication:

In the text box below Domain enter your domain name: mydomain.com (You don't need http or https here.) Leave feedblitz as the selector, unless you're an advanced user, and then click Create a New DKIM Profile. 

The profile has been created and is set to inactive.

To complete the process, copy the information under Set this up in your DNS: 

And use this information to create a DNS entry with your registrar. 

It's important to know changes to your DNS settings can take up to 48 hours to affect all of your subscribers. To test your DNS entry, click the Check DKIM is OK button. 

When the check returns as OK, switch the status of your DKIM Profile to active and you're all set.

Important Note:

Wait at least 48 hours after updating or creating the DNS entry with your registrar before changing the status to Active. Doing so before the changes have rolled out completely can return a fail in the security checks, causing some of your emails to be sent to the Spam folder.

Specific instructions for some registrars, please note if DKIM isn't mentioned that you are creating a CNAME

As always, if you have any questions, please don't hesitate to let us know. You can find all of our great support resources and how to get in touch with us via email, chat or phone on our Support Page.

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